Maidenform lingerie on Gloria Store

Maidenform

Maidenform was founded in New York in 1922 by Ida Rosenthal, William Rosenthal, and Enid Bissett — among the first to sell bras as a designed garment rather than a homemade one.

Now part of HanesBrands, Maidenform still stands for lift, smoothing, and everyday structure. Look here for classic bras and shaping pieces with a long American fit tradition.

Best-loved on Gloria Store right now: Comfort Devotion Firm Control Tank Top (4.0★, 13,539 reviews); Firm Control High Waist Shapewear Brief (4.1★, 12,184 reviews); Firm Control High-Waist Shapewear Boyshorts (4.0★, 11,836 reviews).

Read the product notes below for fit and fabric, then buy on Amazon through Gloria Store. New Maidenform arrivals join this page as the catalogue grows.

Best-loved on Gloria Store

  1. Maidenform Comfort Devotion Firm Control Tank Top 4.0★ · 13539 reviews
  2. Maidenform Firm Control High Waist Shapewear Brief 4.1★ · 12184 reviews
  3. Maidenform Firm Control High-Waist Shapewear Boyshorts 4.0★ · 11836 reviews
Maidenform Comfort Devotion Firm Control Tank Top $40.50
Maidenform Maidenform Comfort Devotion Firm Control Tank Top ★★★★ 4.0 (13539) $40.50 View Product →
Maidenform Firm Control High Waist Shapewear Brief $28.50
Maidenform Maidenform Firm Control High Waist Shapewear Brief ★★★★ 4.1 (12184) $28.50 View Product →
Maidenform Firm Control High-Waist Shapewear Boyshorts $16.48
Maidenform Maidenform Firm Control High-Waist Shapewear Boyshorts ★★★★ 4.0 (11836) $16.48 View Product →
Maidenform Tummy Control Shapewear Panties for Women $16.80
Maidenform Maidenform Tummy Control Shapewear Panties for Women ★★★★ 4.0 (10414) $16.80 View Product →
Maidenform Women's Tummy Control Shapewear Cami $18.98
Maidenform Maidenform Women's Tummy Control Shapewear Cami ★★★★ 4.3 (10316) $18.98 View Product →
Maidenform Wear Your Own Bra Shapewear Singlet $28.99
Maidenform Maidenform Wear Your Own Bra Shapewear Singlet ★★★★ 4.2 (9787) $28.99 View Product →
Maidenform Ultra Firm Waist Nipper Shapewear $17.98
Maidenform Maidenform Ultra Firm Waist Nipper Shapewear ★★★★ 4.0 (5911) $17.98 View Product →
Maidenform Wear Your Own Bra Shapewear Torsette $42.00
Maidenform Maidenform Wear Your Own Bra Shapewear Torsette ★★★★ 4.3 (5717) $42.00 View Product →
Maidenform Convertible Slip with Built-In Bra $31.70
Maidenform Maidenform Convertible Slip with Built-In Bra ★★★★ 4.0 (4969) $31.70 View Product →
Maidenform Thigh Slimmer with Cool Comfort $24.00
Maidenform Maidenform Thigh Slimmer with Cool Comfort ★★★★ 4.2 (3794) $24.00 View Product →
Maidenform Open Bust Shapewear Briefer for Women $26.99
Maidenform Maidenform Open Bust Shapewear Briefer for Women ★★★★ 4.2 (2653) $26.99 View Product →
Maidenform High-Waist Thigh Slimmer Shapewear $25.99
Maidenform Maidenform High-Waist Thigh Slimmer Shapewear ★★★★ 4.1 (2556) $25.99 View Product →
Maidenform Women's Lace Back Tanga Panty $20.00
Maidenform Maidenform Women's Lace Back Tanga Panty ★★★★★ 4.6 (1577) $20.00 View Product →
Maidenform Easy Up Waist Cincher Shapewear $37.50
Maidenform Maidenform Easy Up Waist Cincher Shapewear ★★★★ 3.9 (1298) $37.50 View Product →
Maidenform 3/4 Inch Bra Extender $7.40
Maidenform Maidenform 3/4 Inch Bra Extender ★★★★★ 4.6 (1194) $7.40 View Product →
Maidenform Everyday Control Thigh Slimmer $14.99
Maidenform Maidenform Everyday Control Thigh Slimmer ★★★★ 4.0 (942) $14.99 View Product →
Maidenform Flexees Hi-Waist Shorty Smoother $11.29
Maidenform Maidenform Flexees Hi-Waist Shorty Smoother ★★★★ 3.7 (400) $11.29 View Product →
Maidenform Ultra Sculpts Waist Trainer $5.66
Maidenform Maidenform Ultra Sculpts Waist Trainer ★★★★ 3.8 (176) $5.66 View Product →
Maidenform Seamless High-Waist Shapewear Brief $40.00
Maidenform Maidenform Seamless High-Waist Shapewear Brief ★★★★ 3.8 (167) $40.00 View Product →
Maidenform Ultra Firm High Waist Thigh Slimmer $5.98
Maidenform Maidenform Ultra Firm High Waist Thigh Slimmer ★★★★ 3.9 (134) $5.98 View Product →
Maidenform Firm Tummy Control Thigh Slimmer Shorts $26.25
Maidenform Maidenform Firm Tummy Control Thigh Slimmer Shorts ★★★ 2.8 (75) $26.25 View Product →
Maidenform Firm Control Shaping Shorts $19.98
Maidenform Maidenform Firm Control Shaping Shorts ★★★★ 4.1 (39) $19.98 View Product →
Maidenform Eco Lace High Waist Thigh Slimmer $17.14
Maidenform Maidenform Eco Lace High Waist Thigh Slimmer ★★★★ 4.0 (2) $17.14 View Product →