Maidenform

Maidenform was founded in New York in 1922 by Ida Rosenthal, William Rosenthal, and Enid Bissett — among the first to sell bras as a designed garment rather than a homemade one.

Now part of HanesBrands, Maidenform still stands for lift, smoothing, and everyday structure. Look here for classic bras and shaping pieces with a long American fit tradition.

Best-loved on Gloria Store right now: Comfort Devotion Firm Control Tank Top (4.0★, 13,539 reviews); Firm Control High Waist Shapewear Brief (4.1★, 12,184 reviews); Firm Control High-Waist Shapewear Boyshorts (4.0★, 11,836 reviews).

Read the product notes below for fit and fabric, then buy on Amazon through Gloria Store. New Maidenform arrivals join this page as the catalogue grows.