Parade High Rise Brief Review: The New Generation of Underwear?

Introduction

Every few years, a brand comes along that doesn’t just sell a product, but starts a movement. In the world of underwear, that brand is Parade. Exploding onto the scene with a mission of radical inclusivity, sustainability, and a joyful approach to color, Parade has become the voice of a new generation of lingerie lovers.

They have challenged the old norms of airbrushed perfection and boring beige basics. At the heart of their colorful universe is their signature bestseller: the High Rise Brief.

This isn’t just a pair of panties; it’s a statement. It promises a supremely comfortable fit, a sustainable story, and a way to express your personality from the very first layer. But does it live up to its vibrant, world-changing hype? We took a closer look.

The Parade High Rise Brief: Report Card

• Inclusivity (Sizing & Models): ★★★★★+ (6/5)
• Comfort & Fabric: ★★★★★ (5/5)
• Style & Color Selection: ★★★★★ (5/5)
• Durability & Quality: ★★★★☆ (4/5)
• Value for Money: ★★★★☆ (4/5)

Who Is This Brief For?

• It’s perfect for you if: You are a fashion-conscious, ethically-minded consumer who loves color. You want your underwear to be comfortable, expressive, and to come from a brand that celebrates all bodies, without retouching.
• You might want a different style if: You are a strict 100% cotton purist. While soft and breathable, Parade’s signature fabric is a recycled synthetic blend.

A Deep Dive into the Features

The Fabric: The Re:Play Revolution

The core of Parade’s innovation is their signature Re:Play fabric.

• What is it? It’s a soft, stretchy, and smooth fabric made from 85% recycled polyamide (nylon). It’s certified by Global Recycle Standard and is free of harmful chemicals.
• The Feel: It feels incredibly soft, lightweight, and has a comfortable four-way stretch that hugs the body without digging. It has a slightly slicker feel than cotton, allowing clothes to glide over it easily.
• The Mission: Choosing this brief means you’re supporting a brand committed to a more sustainable future for the fashion industry.

The Design & Vibe: A Celebration of Color

While the cut is a classic, the vibe is pure joy.

• The Cut: The High Rise Brief is a timeless, flattering style. It sits at the natural waist, providing comfortable tummy coverage, and has full coverage in the back.
• The Colors: This is Parade’s signature. They offer a massive, ever-changing palette of bold, vibrant, and on-trend colors. They release limited-edition color drops, making collecting them fun and exciting. This is underwear that is meant to be seen and celebrated.

The Inclusivity: For Every Body

This is not just a marketing slogan for Parade; it’s their core identity.

• The Sizing: Their size range is truly inclusive, running from XS to 3XL, with a size chart that is easy to understand and use.
• The Models: Parade’s website and social media are a beautiful celebration of body diversity. They feature models of all shapes, sizes, skin tones, genders, and abilities, and they famously do not retouch their bodies. When you shop with Parade, you see the product on a body that might look like yours.

The Final Verdict: The Future of Underwear is Here

So, is the Parade High Rise Brief worth it? Yes. It represents the best of the modern underwear movement.

It proves that you no longer have to choose between sustainable values, an inclusive fit, a comfortable feel, and a fun, expressive style. Parade delivers on all fronts.

It’s more than just a pair of panties; it’s a statement of your values and a celebration of your body. For the new generation of consumers who demand more from the brands they support, the Parade High Rise Brief is an absolute must-have.